Project Name: IPA 2020 TA - Strengthening of the human resources of the centres for social work

Overall objective is:

The overall objective of the project, of which this contract will be a part, is to ensure access to reliable, Social Services for all citizens in Bosnia and Herzegovina.

Specific Objective

Strengthening the local service delivery capacities (municipal services, centres for social work) increasing their effectiveness and efficiency through better design and planning of both economic and social strategies and action plans, are indirectly increasing opportunities for employment, or improving access to public services, with focus on the most vulnerable categories of the population in target localities.

Key Expert 4: Public Outreach Expert

The Public Outreach Expert is responsible for development of all activities related to increase of public awareness in social services related matters. S/he will support dialogue with general public and social sector stakeholders to inform and make them understand all benefits of social services support programmes. S/he will be working with beneficiary officials and the EUD to obtain maximum publicity for the project. S/he will develop training and capacity building through the public education working group. S/he needs to have on-site support for all his/her activities, to ensure that the local media channels are well understood, materials are well translated into the culture of BiH, communication is always efficient, on the job training is provided for capacity building, local opportunities for publicity are not missed. S/he will also be responsible that all related activities include strong promotion of “EU support to social service Human Resources Development” through visibility and communication activities.

Qualifications and skills

  • University degree in a relevant subject (i.e. journalism, market research, public relations or marketing). In absence of the university degree, the expert must have at least 3 (three) years of professional experience in addition to the experience required under the general professional experience, and the additional experience must be in the same field as required under the general professional experience.

General professional experience

  • Minimum of 3 (three) years of experience in public outreach.

Specific professional experience

  • Experience on at least 2 projects in implementation of social sector support communication campaigns on policy issues targeting various types of public such as national administrations and/or municipalities, business sector, universities and media.
  • Experience in implementation of the projects in the area of social protection in BiH, both entities and BD would be considered as advantage.

All experts must have a knowledge of written and spoken English level C1

All experts must be independent and free of conflicts of interest in the responsibilities they assume.


Primary locations of the project are Sarajevo Banja Luka and Brčko, however the activities will also be conducted in the muncipalities where the CSW are placed (to be proposed following Incpetion report). Study visits/trainings abroad may be foreseen. The experts will be expected to spend 90% of the allocated time in the country of operation. Any work that will be required outside the country of operation will require approval, on a case by case basis, by the Programme Manager.

Start date & period of implementation:

The intended start date is April/May 2024 and the period of implementation of the contract will be 36 months from this date.

Deadline for submission of CVs:  December 25, 2023